The University of Utah took home grand gold, silver and bronze in a national competition for communication and fundraising in higher education. The Council for Advancement and Support of Education (CASE) holds the Circle of Excellence awards annually and it attracts the country’s best in design, publishing and other advancement efforts.
Grand Gold for Publishing Improvement
The University of Utah Magazine is the redesigned and relaunched publication from the state’s flagship institution. Formerly known as Continuum, the new magazine has upgraded in nearly every way. It’s printed three times a year and explores the traditions, heritage and evolving excellence of Utah’s flagship public institution of higher education. Faculty and staff can subscribe to the magazine here.
From the judges: Forward-thinking design; this layout is current and modern. Pushing the traditional format of college publications, the typography in University of Utah’s magazine is unique, and the atypical page size makes it stand out.
Silver for Special Online Fundraising Event
Heat and the Helix, a pastiche of the hit series Hot Ones, invited University of Utah Health scientists to enjoy hot sauces, made by Fat Dog’s Flavored Sriracha, and talk about their transformative work in genomic medicine. Each of the 10 interviews consisted of non-expert discussion regarding genomic medicine research and clinical work at the university.
Topics ranged from pediatric genomic medicine, computational genomics, and the history of genomics itself, as well as specific areas of research such as undiagnosed disease, and less-discussed ones such as the genomic implications of familial predisposition to suicide. Heat and the Helix was made for 2021’s University of Utah cross-campus annual U Giving Day: A 1850-minute social media-powered fundraising event to help raise awareness, affinity, and funds for university programing and initiatives.
From the judges: Incredibly creative and fun, especially great use of faculty/staff members and topics.
The 2020/2021 season branding for the School of Dance was designed to encompass the vast array of dance styles and techniques showcased by both the modern and ballet programs, while communicating an unprecedented pivot to virtual performances. Utilizing performance photography from concerts cut short by the pandemic, the poster series designed by Molly Powers, a marketing & communications specialist for the U, elevates the student’s artistry by pairing it with a modern duotone treatment and simple graphic elements.
From the judges: The entry showed a strong, bold, tight palette. Utah has an excellent handle on using typography in a clean, layered manner that demonstrates a strong mastery of design hierarchy. They presented a very clear and commendable package that is a great example of the solid work universities should be creating.