FANUP TURNS 1

By Shawn Wood, communications specialist, University Marketing & Communications

The FanUP program has turned 1 year old and the University of Utah couldn’t be prouder of its fans. Wanting to be one of the friendliest campuses in the Pac-12, the goal is to promote a family-friendly experience, be kind, welcoming and loud supporters of the Utes. Season ticket holders received a letter from U President David W. Pershing at the beginning of the season thanking them for their support and encouraging fans to continue the respectful atmosphere.

“We know our Utah fans are the most loyal in the Pac-12. Just as our teams have stepped up and competed admirably in the conference, we ask each of you to FanUP and show great sportsmanship at all of our athletic events. There’s so much to be excited about again this season, and I personally look forward to enjoying it with you,” said Pershing

The Alumni Ambassador Program was introduced during the 2015 football season and members have lent continuous support to the FanUp initiative. Mary Thornton, an Alumni Association Emeritus Board member, leads an enthusiastic group of 85 volunteer ambassadors who attend the home football games. They arrive early to extend a helping hand and give a warm welcome to everyone throughout the game.

“Our goal from the beginning has been to enhance and elevate the relationships we have with out-of-state guests, Ute fans and members of the community who enter our stadium.  We want to make sure everyone has a positive experience while on the University of Utah campus. We are trying to lead by example and I believe it’s been very successful,” said Thornton.

Spectators are encouraged to take the FanUP pledge, in which they vow to support Utah’s teams and promote a more welcoming atmosphere at athletic events.

When you take the FanUP pledge, you promise the following:

  • To support our Utes and welcome visiting teams and their fans
  • To promote a family-friendly experience
  • To enjoy the game responsibly
  • To cheer loud and be Ute proud!

A testament to the U’s successful FanUP efforts came from a visitor from BYU: “I went to the U versus BYU game with my son, dressed in my BYU gear. They have put in a ton of effort up at the U. When I got there, I walked in and was immediately greeted by someone who said ‘Welcome, we’re glad you’re here,’ and then again up in the stands before the game.”

As the football season comes to a close, plenty of other sports are ramping up. For sports information on men’s and women’s basketball, women’s volleyball, gymnastics and many more, click here. Take the FanUP pledge to help us continue to be the friendliest and loudest group of supporters in collegiate sports.

GO UTES!