The University of Utah unveils its FanUp campaign Aug. 1 as its fall sports teams are preparing to report for camp. The FanUp campaign was conceived by a committee comprised of members of the Board of Trustees, administrators, faculty, staff, students, student-athletes, alumni and fans.

Formed by President David W. Pershing, the 20-member committee developed a plan to create a welcoming environment fostering a culture of respect, sportsmanlike conduct and camaraderie for athletic teams, fans and the community at large.

Spectators are encouraged to take the FanUp pledge, in which they vow to support Utah’s teams while welcoming visiting teams and their fans, promote a family friendly experience, enjoy the game responsibly and cheer loud and be Ute proud. To take the pledge, visit fanup.utah.edu.

Fans who observe unsportsmanlike behavior at a game can report it by texting UFAN to 6-9050.

Andy Phillips

“FanUp has the ability to completely transform the way both our fans and the opposing team’s fans experience competition, both on and off the field. I’ve always been a big believer in sportsmanship and the ability it has to transcend competition. Although we can get riled up in the heat of the moment, we must understand that the opposition is working toward the same goal as we are. When this level of understanding is achieved, it makes the game that much more enjoyable to play and to watch.” —Andy Phillips, current kicker for the Utes football team, member of the University Athletic Sportsmanship Committee

Courtney McBeth

“As a former student athlete and current employee at the U, I want everyone to experience Utah pride in a positive way. I look forward to Utah fans being welcoming and encouraging to all fans. Together, let’s create a positive, competitive environment.”
—Courtney McBeth, associate director at the Hinckley Institute of Politics and former Utes women’s soccer player, member of the University Athletic Sportsmanship Committee

Harriet Hopf

“I’m excited that we’re making the U a leader in sportsmanship as well as athletic success. Sportsmanship on the field and in the stands reflects integrity and high standards. And winning is more satisfying when you beat an opponent at the top of their game.”
—Harriet Hopf, professor and vice chair of Faculty Development, Department of Anesthesiology at the University of Utah, member of the University Athletic Sportsmanship Committee

Mary Thornton

“I’ve visited several universities that have had outstanding sportsmanship campaigns. As a visitor to their campuses, I thoroughly enjoyed my experiences. I want visitors to feel the same way when they attend games at the U. As we showcase our best selves through good sportsmanship, our visitors are sure to leave with similar good impressions of our fans and university.”
—Mary Thornton, U Alumni Ambassador and member of the University Athletic Sportsmanship Committee

Ryan Lawrence

“Sportsmanship is everything for the game — you can win with class and lose with class, and it’s great to see that we’re putting our best foot forward in demonstrating our excellent sportsmanship. We have the opportunity to showcase just how proud we are of the U’s awesome athletic department, and players, coaches and fans alike are all excited to demonstrate that pride with visiting teams.”
—Ryan Lawrence, ultimate Utah fan (Ultimate Utah Wedding winner in 2012)