With the return to campus, University Marketing & Communications (UMC) is working with campus partners to cover campus with public health messaging that will help keep students, staff, faculty and visitors safe.
Over the past several months, the UMC team has collaborated with an array of campus departments such as Environmental Health & Safety, Emergency Management, Facilities, the A. Ray Olpin University Union, Housing & Residential Education, Student Wellness, as well as members of the ASUU leadership to remind anyone who is physically on campus of the precautions necessary to protect themselves from COVID-19.
All COVID-19 public health marketing efforts have been undertaken to incorporate engaging language with bold colors that will grab viewers’ attention and are easily recognizable from anywhere on campus.
Face coverings
The signature UMC partner collaboration has been to develop advertising that underscores the importance that all members of the campus community wear face coverings. This campaign features lawn signs, posters, internal and external digital and traditional signage with taglines like “Protecting U, U, U, and U,” “The Latest Fall Fashion” and “Spread the Word Not the Virus – Wear a Face Covering.” Face covering signage can be purchased directly through Print and Mail Services.
The face covering signage uses actual university staff and ASUU student body leaders as face covering models. The student leaders have broadened the UMC efforts with their own social media initiative using the hashtag #FaceCoveringFriday.
Building signage
In addition, UMC and partners have developed and deployed complementary signage for all university building entrances, elevators, classrooms, restrooms, water fountains and computer labs. Every location will have signage specific to the protective actions necessary to take in each location.
Hotline
Finally, a recent UMC collaboration with University Information Technology has been to develop messaging for the COVID-19 Hotline that will be included across all university Canvas course websites. This signage provides information and encourages students and employees to call the hotline number if they feel any of the listed symptoms. Current plans are to also ensure the COVID-19 Hotline information is disseminated throughout university buildings, classrooms and dorms.
For more information about UMC COVID-19 signage and related campaigns please contact Kevin Faires at kevin.faires@utah.edu.