UMC unveils expanded brand guide
University Marketing has added new tools to the U’s rucksack in a quest to boost national awareness of the university. The updated guide has enhanced language, images and messaging prompts.
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Mountains campaign elevates U story in new places
Across America, higher education is facing some headwinds. However, with five years of record-breaking enrollment, the U is on the rise.
Read MoreA vacation or a top-of-the-line TV: Which new purchase is more likely to elicit envy in other consumers?
A new paper by researchers at the University of Utah reconciles these findings and suggests that who we envy more depends on what we focus on as observers.
Read MoreWords matter
The U’s new Inclusive Style Guide aims to provide communicators with a deeper understanding of diverse communities.
Read MoreOpening doors to the nation’s top universities
U marketing is working to change perceptions.
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