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HMHI joins Ad Council in nationwide awareness campaign

Huntsman Mental Health Institute (HMHI) and the Ad Council have teamed up for a comprehensive, national campaign designed to create a more open, accepting and proactive society when it comes to mental health.

The multi-year initiative is meant to reach millions of Americans struggling with mental health challenges with messages of empathy and support and connect them with resources. The latest message in the campaign, launched May 30, incorporates players from 11 professional sports leagues in an effort to normalize conversations about mental health.

The “Love, Your Mind” PSAs and resources were developed by Huntsman Mental Health Institute and the Ad Council in consultation with a panel of experts. The campaign is also supported by leading mental health organizations including the American Foundation for Suicide Prevention, the American Psychiatric Association, the American Psychological Association, the Massachusetts Association for Mental Health, Meadows Mental Health Policy Institute, Mental Health America, National Alliance on Mental Illness, National Association for Behavioral Healthcare, National Association of Social Workers, the National Council for Mental Wellbeing, Peg’s Foundation, Steinberg Institute, The Jed Foundation and The Kennedy Forum.

Since its launch, the “Love, Your Mind” campaign has produced 24 specialized public service announcements, highlighting the emotional wellbeing of men of color, rural communities, and children. Collectively, these announcements have garnered more than 2.5 billion impressions. The campaign also features an interactive website that provides valuable resources to those who may need help the most.

You can learn more by visiting or reading the full University of Utah Health press release. Keep up with the campaign by following us on InstagramFacebookTikTokXLinkedIn.