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Spirit and tradition are at the heart of the college experience, and donning the U's colors shows your school pride and could help you win a prize.

By Cameron Beck, marketing manager, Auxiliary Business Development and Amy McIff, communications manager, Auxiliary Services

Spirit and tradition are at the heart of the college experience, and donning your colors is among the best ways to show pride and loyalty to your school. Any day is a great day to rock your Utah red and white, but Fridays are taking an edge with a $100 payoff and a $1,000 shopping spree as your possible rewards.

Beginning Feb. 13, Utah Red Zone and America First Credit Union are kicking off Red & White Fridays — a weekly opportunity for Utah fans near and far to show off their best Utah attire and enter to win one of many prizes from Utah Red Zone. Students, staff, alumni and fans love to rep their Ute colors, so we want to see how you Utah.

Entering to win the Red & White Fridays giveaway is simple, here’s how:

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Step 1: Snap a photo of yourself, your friends, your family or even your pet wearing red and white Utah gear.

Step 2: Tag Utah Red Zone and America First Credit Union on Facebook, Twitter or Instagram.

Step 3: Post your photo using #RedWhiteFridays.

[/bs_well]Snap, tag, post — it’s that simple.

Each Friday, a winner will be selected from the dedicated Utah fans who post a photo wearing red or white with the tag #RedWhiteFridays. Winners will be announced via social media, so keep your eyes on Utah Red Zone channels to see if you win. You must claim your prize within 48 hours or another winner will be selected.

Winners will receive a $100 gift card, redeemable at any Utah Red Zone location including main campus, Sandy, Sandy One, Layton and West Jordan. Gift cards may also be redeemed online at Weekly winners will be automatically entered to win the Grand Prize giveaway — a $1,000 private shopping spree for Ute merchandise at the University Campus Store.

Participants may enter each week and are encouraged to tag their friends, families, coworkers or anyone else celebrating Red & White Fridays. Entries are unlimited but participants may only win once. Visit to see each week’s winner and view the complete gallery of Red & White Friday fame. Contest rules and other details can also be found online.

University of Utah Campus Store, Utah Red Zone or America First Credit Union employees, vendors and their immediate family members are not eligible to win.