KUED becomes PBS Utah on Monday, Nov. 25, 2019, building on its 61-year legacy of delivering trusted, quality programming to viewers in Utah. This change is an evolution of the brand that reflects the station’s role as the only PBS station in the state.
KUED’s Director of Marketing and Community Relations Johanna Hamilton says, “Through our new name, we are becoming who we’ve always been—PBS for all of Utah. This is an exciting change that makes it clear who we are and what we do and aligns us closer with a trusted and respected national institution. We honor our rich legacy as we look forward to a bright future for PBS Utah.”
PBS launched a brand update at the beginning of November, which included an updated logo, new color palette and contemporary graphics. As the media landscape continues to shift, this is a pivotal moment for PBS and member stations across the country to ensure the PBS brand is recognized consistently by diverse audiences on the wide variety of media platforms on which PBS is available.
PBS’s new look created an ideal opportunity for KUED to move forward with a rebrand. By aligning with the national brand, the station can contribute to the impact and sustainability of PBS in the long term. Not only does the rebrand strengthen the station’s connection to PBS, but also the state it serves.
The change to PBS Utah elevates the station with a fresh new look to make it easy to recognize. The name change and new branding will increase visibility and differentiate PBS Utah from other local TV and radio stations in the market. The new look will be visible across on-air, digital, web and print formats.
KUED is no longer just a broadcast TV channel, but a robust media station which also offers content on a wide variety of digital video platforms. Becoming PBS Utah is the next step in establishing a brand that will be easily recognized by viewers no matter where or how they consume PBS Utah content. With competition for viewer time increasing, the station is adapting to appeal to new audiences while continuing to engage existing viewers.
PBS Utah viewers can watch local and national programs on broadcast TV and they can stream programming on the station’s website, as well as the PBS Video App for mobile and over-the-top devices including Roku, Apple TV, Amazon Fire TV and certain Samsung smart TVs.
PBS Utah will continue to tell stories that matter to Utahns, including locally produced “This Is Utah,” “The Hinckley Report,” “Contact with Mary Dickson” and other unique documentaries and series.
KUED’s rebrand to PBS Utah furthers the station’s commitment to serving as a vital community resource that engages audiences through PBS programming, diverse local productions and robust educational and community engagement programs.
KUED’s general manager, James Morgese, says, “On Nov. 25, when KUED becomes PBS Utah, the station embarks on an exciting new chapter. PBS Utah will continue to offer the same exceptional content that entertains, informs, and enriches viewers of all ages, in urban and rural areas, on television, online and in the community. Although the rebrand is a big change, PBS Utah will be the same station that everyone values and loves. We’ll have the same programs, the same people behind the scenes and the same commitment to our mission and community.”
PBS Utah will stay on Channel 7 and will continue broadcasting WORLD Channel, PBS KIDS 24/7 and Create throughout Utah, extending into parts of Idaho, Nevada and Wyoming.
PBS Utah is a licensee of the University of Utah and will continue to broadcast from campus.
The website will change to pbsutah.org.
KUED Kids will change to PBS KIDS Utah.
KUED is Utah’s PBS station, providing the state with access to exceptional content that entertains, informs and enriches viewers. KUED airs PBS programming plus award-winning, locally produced documentaries and series. Recognized as one of the leading public television stations in the country, KUED is committed to serving and engaging with the Utah community through its diverse productions, as well as its educational and outreach programs. KUED is always evolving to provide Utahns with relevant programming and services while maintaining its core values of integrity, fairness, independence, education and innovation. KUED also provides three additional broadcast channels: WORLD, PBS Kids 24/7 and Create. KUED broadcasts from the University of Utah.