By Janelle Hanson, communications specialist, University Marketing and Communications
When Brett Caywood graduated from the U in 2007, he had a goal in mind to start a ski apparel company with the aim of making the world a little bit better.
And that’s what he did when he founded Knoble in 2012.
“What we wanted to do with Knoble is really make a difference in the world so we partnered with an organization called CharityVision,” Caywood said. “With every jacket or coat we sell, we donate enough to Charity Vision to do a cataract surgery on somebody to restore their vision.”
But Caywood didn’t stop there. With every shirt sold, they donate enough money to CharityVision to provide an eye exam and a pair of glasses for someone in need.
Their standard jacket and pant were created to rival some of the biggest names in outerwear, yet sell their goods at a low cost to spread stoke and raise awareness of important humanitarian issues.
“If you think about it, vision really changes people’s lives. People who couldn’t see very well or possibly couldn’t read, with this, now they can,” Caywood said.
Daryn Edmunds graduated from the U in 2004 and is a sponsored Knoble athlete.
“I like that it’s a local company. It’s kind of cool to keep your money here locally,” he said. “It’s a great product… it’s literally better than anything else I’ve ever worn.”
As Edmunds said, the product delivers in performance and quality that is as good as its cause. Their gear is made from recycled materials, is 20K waterproof, yet breathable with fully taped seams and waterproof zippers. Their gear is designed and tested in Salt Lake City and the Cottonwood Canyons by skiers, for skiers.
Join the cause by repping the Knoble line and spreading the word.
As a mediocre snowboarder, I spend a fair amount of time face planting, sitting and tumbling through the snow. I am ALWAYS cold, even when I wear three to four layers under my ski gear.
Last week I cruised up to Brighton Ski Resort on a sunny morning in a balmy 6 degrees. I layered up, per usual, and slipped on the Knoble standard ski jacket and pants. Even in the coldest conditions I’ve ever boarded in, I was warm, and to my surprise, my backside remained dry.
The gear was comfortable, light and allowed me to move with ease, especially when I caught my front edge and within seconds was tumbling down a steep part of the hill. In my other gear, I would’ve been soaking wet and had the button on my pants freeze so it popped open with every fall, getting snow in my pants.
I was very impressed with the gear and would highly recommend it.