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‘All in! By staying in’

U coaches were the face of a billboard campaign urging Utahns to stay home and stay safe.

If you were driving along the Salt Lake Valley stretch of I-15 during the peak of the pandemic, you might have caught a glimpse of one of Utah’s coaches encouraging you to stay home. The Utah Athletics digital billboard campaign ran from March 31-April 24, and featured custom messages from football head coach Kyle Whittingham, men’s basketball head coach Larry Krystkowiak, women’s basketball head coach Lynne Roberts and gymnastics head coach Tom Farden. Another billboard was added for the state of Utah’s #CrushTheCurve campaign.

“In this time of need we wanted to do our part to use all of our platforms, and our voices, to share a really important public health message,” said Mark Harlan, director of athletics.

Check out the billboards below: