The University of Utah seeks to celebrate and promote the traditions and school spirit that make the college experience at the U a great one. Important parts of our traditions are the colors ­— red and white as well as the university’s insignia ­— that students, staff, faculty and fans proudly wear to identify with the U. These colors represent an institution with a strong academic mission and a one-of-a-kind educational experience.

To encourage the use and wear of these colors, the University of Utah is excited to announce a weekly contest: Red & White Friday. Every Friday students, staff and faculty are invited and encouraged to show their pride for our great university by wearing the official school colors and insignia. We invite you to show off your most spirited clothing, accessories, house décor, etc. for a chance to win University of Utah swag.

Friday, Oct. 9, 2015, will be the inaugural Red & White Friday.

The Utah Red Zone Main Campus will be providing prizes for this contest. Prizes will vary each week and a preview of the upcoming prize(s) will be posted on the official University of Utah social media sites throughout the week.

Here is how the contest will work:

1. On Fridays take a picture of yourself wearing the U’s colors and tag the photo using #redwhitefriday on Instagram, Facebook or Twitter. Upload and tag your photo by 5 p.m. each Friday using your preferred platform. Uploading the same image on multiple platforms will not increase your chances of winning.
2. To determine the weekly winner, voting will be held on the official University of Utah Facebook page starting at 5 p.m. on Fridays and ending at 5 p.m. on Sundays. The public can visit this page to vote for their favorite pictures. The picture with the most votes will win. The winner for the week will be announced each Monday via social media.
3. Pictures must be taken on the day of submission. Pictures taken at past sporting events will not be accepted. As this is a public institution we request that all photos submitted remain tasteful and respectful to the University of Utah as well as its partnering institutions. The University of Utah reserves the right to remove any images that they deem inappropriate and use any submitted photos for marketing purposes.

Official Contest Rules:

Contest participants must be able to pick up their prize(s) in person at the Utah Red Zone Main Campus Store located at 270 S. 1500 East in Salt Lake City. Winners will have five days to claim their prizes, if prizes are not picked up within the five-day period (5 p.m. the Friday following the announcement) the participants forfeit their prize(s). Prizes can not be redeemed for any cash value. This contest is in no way sponsored by Facebook, Instagram or Twitter. No purchase necessary.