U Asia Campus selected as a “Most Trusted Brand”


The University of Utah Asia Campus in Incheon, South Korea, was recently selected as a “The Most Trusted Brand Award by Consumers in 2022” in the Global Education Institutions category by South Korean multimedia company, Digital Chosun.

“It is an honor to be recognized as one of the most trusted brands in South Korea by the Choson media group,” said, Dr. Greg Hill, chief administrative officer. “Our faculty and staff work have worked hard to build a reputation that people and businesses can trust and I am grateful that we were recognized for it. Our hope is that this recognition will lead to many more opportunities to increase the awareness of the University of Utah Asia Campus here in South Korea.”

Despite COVID-19, the number of students admitted to the U Asia Campus in the fall semester of 2021 increased by 70 percent year-on-year and 20 percent of all freshmen are international students from eight countries, including China, Russia, Australia and Brazil.

Dr. Hill accepted the award on behalf of the campus at a ceremony in January. As a recipient, the U Asia Campus will be featured on five billboards in popular locales in Seoul such as Gangnam, Namdaemoon and Myungdong by the end of February. Sixty-five organizations were honored with the “most trusted” designation; other recipients include McDonalds Korea, Hyundai Premium Outlet (a popular upscale retail destination) and e-commerce company Coupang.

The U Asia Campus is an expanded campus of the University of Utah in the United States. Opened in Songdo International City, Incheon in 2014, the campus offers general education courses and hosts seven majors, including Electrical Engineering, Computer Engineering, Psychology, Communication, Film and Media Arts, Urban Ecology and Civil & Environmental Engineering. Students who enroll at the U Asia Campus study in Incheon for three years, then travel to Utah for a year to finish their degree and receive the same diploma as the University of Utah in the United States. U students enrolled through the Salt Lake City campus can also have an impactful international experience at the U Asia Campus, take courses in English from U faculty and pay in-state tuition for up to two semesters.