ICYMI: Expert advice on starting a digital marketing campaign


This presentation marked the third installment of MKTG 601 and featured Kelly Holladay, an account executive with the digital marketing firm Max Connect. Holladay discussed how to get started on a digital marketing campaign, the best practices to keep in mind and how the industry is trending.

MKTG601 is an opportunity for marketers across the University of Utah to get together and learn about differing marketing strategies and potentially collaborate on projects in the future. If you are interested in attending future events, please reach out to shelly.christensen@utah.edu to be added to the mailing list.