The U is proud to announce the upcoming launch of its new and improved university magazine! For 28 years, Continuum has kept readers connected to campus, and this magazine will do the same, but with a new name and look that more closely tie to the university.
“It was time for a revamp,” says Editor-in-Chief Melody Murdock. “The U has transformed and improved so much in recent years, and our flagship publication should do the same.” The magazine staff used alumni feedback, reader surveys and an advisory board to help inform many of the changes.
They also worked with Pentagram, a national design firm that specializes in university publications, to help rethink the magazine from top to bottom. “We have a lot more flexibility now to highlight content in creative ways,” Murdock says. “As you’ll see, it’s a lot more visual. This issue has some especially great photography and fun illustrations.” And, for those who prefer digital or want to share the new content on social, rest assured that a new magazine website is launching, too.
In this inaugural issue, U President Ruth Watkins writes that the retooled magazine “is bigger and better than ever, with captivating features and a refined focus on all that is fueling our momentum—world-class faculty, passionate staff, outstanding students, dedicated donors and, to be sure, all of you [our alumni].”
The new magazine will hit mailboxes as well as campus inboxes and racks as early as mid-November.