The University of Utah today announced an expanded strategic partnership with Unrivaled Teamwear, the nation’s leading supplier of collegiate apparel, designating the company as its exclusive partner for the mass retail channel in the apparel category.

The expanded agreement builds upon a long-standing relationship between the University of Utah and Unrivaled (formerly HanesBrands’ licensed sports apparel division), a trusted partner in delivering quality collegiate merchandise to fans nationwide. With more than 20 years of experience supporting universities and over 600 collegiate licenses, Unrivaled has built a reputation for product quality, consumer insight, and deep retail expertise.

Through this partnership, Utes fans will see a broader selection of officially licensed apparel at major mass retailers, including Walmart, Target, Costco, Sam’s Club, and other key channels. Unrivaled will work closely with the University to elevate in-store merchandising, deliver trend-driven designs, and ensure timely product availability around marquee athletic events and championships.

“Unrivaled has been a trusted partner of collegiate programs for decades, and we are excited to strengthen our relationship with them as they help expand the reach of Utah Athletics and the Utes brand in the mass marketplace,” said Richard Fairchild, Associate Director of Trademarks & Licensing at the University of Utah. “This agreement ensures that Ute fans across the country will continue to have access to high-quality, affordable, and officially licensed apparel that represents our university with pride.”

“Unrivaled is honored to expand our long-term partnership with the University of Utah,” said Tim George, Director of College Partnerships at Unrivaled Teamwear. “Our team is committed to delivering the best collegiate apparel in the marketplace and ensuring that Utah fans have access to products that reflect both quality and school pride.”

With a proven record of consumer insights, supply chain strength, and mass retail success, Unrivaled’s expanded role will further position the University of Utah as a leader in collegiate brand engagement and retail reach.

• Richard Fairchild Associate Director, Trademarks & Licensing
  801-585-7784 richard.fairchild@utah.edu