Utah Athletics and adidas have announced a groundbreaking seven-year agreement to make adidas the official footwear, uniform, apparel and sideline partner of the Utes beginning with the 2027-28 school year.

The partnership between Utah and adidas is set to elevate the student-athlete experience, expand the reach of the Utah brand and enhance fan engagement. The agreement is effective July 1, 2027.

“The University of Utah strives for excellence in all that we do, and we are fortunate to have a world-class partner like adidas who also believes in the pursuit of excellence,” said Mark Harlan, the U’s director of athletics. “adidas has an innovative spirit, a keen understanding of the power of sports and of the needs of athletes, and in this new era of intercollegiate athletics, we couldn’t ask for a better partner. I am grateful to the adidas team for their commitment to serving our Utah student-athletes and for creating unique licensed apparel that will energize our fans and supporters.”

In addition to providing top-tier footwear, apparel and equipment, along with industry-leading innovation and vision, adidas and Utah will be prioritizing high-impact name, image and likeness (NIL) opportunities for student-athletes across all 19 of the university’s varsity programs.

“The University of Utah has established a premier athletic program that commands national respect and shares adidas’ commitment to elevating student-athlete performance and fan experiences. We are proud to partner with the Utes and are excited about what we can accomplish together in the years to come,” said John Miller, adidas president, North America.

Once the partnership begins, all Utah student-athletes will be eligible to participate in adidas’ wide-ranging NIL Ambassador Network, which gives all student-athletes at adidas-partnered Division I schools the chance to benefit from their name, image and likeness.