In the summer of 2025, the University of Utah Campus Store unveiled its new brand identity. The design work, including updated logos, new graphic elements and a curated customer experience, was complete, but implementing the brand throughout the physical store brought its own challenges. Key areas that needed attention were the large “Block U Hands” feature and its accompanying columns at the east entrance, the mezzanine in the Utah RedZone and across the upper span of the east wall. A new panoramic scenescape was planned to depict the Salt Lake City skyline, the Wasatch Mountains and the landscapes of Southern Utah.
“We had a vision, but the challenge was bringing it to life when faced with many different complex sizes, materials and art files,” said Bridget Miller, senior marketing and customer experience manager of the Campus Store. “On top of that, we had to keep in mind the unique intricacies of the building due to its age.” With these considerations in mind, the Campus Store team turned to University Print & Mail Services.
Print & Mail approaches each project based on the client’s needs, timeline, budget and any logistical constraints that could affect printing or installation. While workflows vary, most projects begin with a consultation to understand the scope and requirements. After discussing the initial details with Miller, the Print & Mail team determined that an in‑person visit to the store would be essential.
“For jobs like this, it’s important for us to see the space,” said June Bertelsen, printing customer representative. “It helps us understand the layout, how certain materials will look once installed and what surfaces we’ll be working with.”
Following the site visit, the team took measurements, clarified technical details and moved into production. Large‑scale pieces were printed on a Roland printer and cut to size using a Colex flatbed cutter. Throughout production, trained staff monitored for issues such as color inconsistencies, smudging or print defects, ensuring the final pieces met quality standards. During this stage, representatives like Bertelsen communicated regularly with Miller to provide updates and coordinate installation.
“Projects like this are really gratifying because they completely transform the space,” Bertelsen said. “The graphic on the mezzanine was my favorite, because we had to experiment with different materials to get it exactly right. Seeing the final installation and the impact it had on the space was incredibly rewarding.”
For the Campus Store team, the experience also broadened their understanding of what Print & Mail can do. “We had no idea Print & Mail could take on large‑scale projects like this,” Miller said. “They were very hands‑on and working with an on‑campus partner who understands university culture made the collaboration even smoother. We’re thrilled with how everything turned out.”
The next time you visit the Campus Store, you may notice these changes throughout the space, and you can expect to see even more in the next phase of the project, focusing on UTech, UMarket and the Campus Store Health location. They’re woven into entrances, walls and upper corners, quietly reshaping the familiar. Behind them sits a long chain of conversations, measurements, experiments and hands-on work. A reminder that large transformations often happen inch by inch, print by print, until suddenly the space looks entirely new.
